16 May 2012

Saving your face on Facebook

Origins of Facebook

Facemash – that was how it all started on October 28, 2003. The website was invented by a Harvard student, Mark Zuckerberg, and three of his classmates. It was inspired by Zuckerberg’s sense of humour as a type of game for the students of Harvard University. The website allowed visitors to compare two student pictures side-by-side and let them choose who was “hot” and who was “not”. However, the website was shut down by Harvard executives a few days after it opened. Mark Zuckerberg faced charges of violating copyrights, breach of security, and violating individual privacy for stealing the student pictures that he used to populate the website. He later faced expulsion from Harvard University for his wrong actions. However, at the end, all the charges were dropped. In January 2004, Mark Zuckerberg began writing the code for a new website, known as 'thefacebook'. By June 2004, Facebook was incorporated and moved its base of operations to Palo Alto, California. The company dropped ‘The’ from its name after purchasing the domain name facebook.com in 2005 for US $ 200,000.

Present Status

Today, Facebook is undoubtedly one of the most popular social networking sites with over 800 million monthly active users according to their own statistics. Over 350 million of these participants are accessing Facebook through their mobile phones. Since the initial website was created, Facebook has changed its formatting many times and revamped the overall appearance of people's individual profiles. Most recently it has introduced a completely new type of profile called Timeline. This essentially turns user profiles into a visual timeline of your life complete with all photos, events birthdays and friendships. Facebook continuously changes its formatting to suit it's users and will continue to do so.

Advantages and Disadvantages

Facebook has helped to transcend the barriers of distance and the lack of time in socializing. Facebook is a great way of keeping in touch with friends, reconnecting with long-lost buddies and making new friends. Facebook reminds us of birthdays and anniversaries. Facebook is preferred for speedy spread of information – be it on marriage, travel abroad, new addition to the family or even mood swings. Like all other social networking sites, Facebook makes it easier to join communities that share common likes and dislikes. Facebook has served to mobilize people to rally behind causes both good and bad. Facebook has often taken the role of an alternate media especially in countries where there are curbs on free speech. Facebook profiles with photo albums have almost replaced the age of hard copy matrimonial biodata exchanges. Even though Facebook serves numerous advantages, it also proves to have certain disadvantages as well. It is quite obvious that a trade off is happening between the advantages and disadvantages of Facebook. While Facebook increases the communication and connectivity between friends and the online community it also increases the risk of addiction, procrastination, dereliction from the more important duties of life and makes it easier for others to stalk a user especially when mere acquaintances are labeled as friends.  Some use Facebook as a means to spew venom on people they hate.  Most are unaware that doing so is a criminal offence punishable with up to three years in jail and Rs.1 lakh in fine. One must be aware that Facebook names can be created falsely, and profiles fabricated. Regardless of the above disadvantages, Facebook is here to stay with thousands joining it every day.

State of the Net Report

Consumer Reports surveyed 2,000 active Facebook members, and spoke with more than a dozen security experts, who looked over individual Facebook pages to find serious privacy problems. These are some of their findings:

Some people are sharing too much. Projections suggest that 4.8 million people have used Facebook to say where they planned to go on a certain day (a potential tip-off for burglars). 4.6 million discussed their love life on their wall. 2.6 million discussed their recreational use of alcohol on their wall.

Some don't use privacy controls. Almost 13 million users said they had never set, or didn’t know about, Facebook’s privacy tools. And 28 percent shared all, or almost all, of their wall posts with an audience wider than just their friends.

And problems are on the rise. Eleven percent of households using Facebook said they had trouble last year, ranging from someone using their log-in without permission to being harassed or threatened. That projects to 7 million households — 30 percent more than last year.

To read the full Consumer Reports study, go to:


The Need for Caution

It is fun and useful to share information on Facebook, but access to that information is not as limited as you think. We must assume responsibility for everything that we post or upload. People have a tendency to share too much about their lives on their Wall, Timeline or whatever Facebook interface they might prefer. We must be careful not to put too much information about our personal lives on Facebook as we may in the process be endangering ourselves. We must protect ourselves from online threats and cybercriminals. Seriously, we have to be careful and need to learn how to conduct ourselves in Facebook.

We also need to know that what we post on Facebook can sometimes cost us a job. Facebook is not private. Employers and - more importantly - potential employers are good at spying on your profile. Never post anything negative about your employer: It has a way of getting back to them. If you think it is safe to simply cleanup your profile before you start job hunting, think again, because there are archiving websites that make searchable copies of websites and then store the copies forever.
If you ever want to close your Facebook profile, deactivate it instead of shutting it down altogether. Deleting an account can take up to a month, and information can remain in Facebook's database for up to 90 days. Deleting the account makes it completely inaccessible, while deactivating allows you to re-visit it if you want.

If you are new to Facebook ask yourself:

Should I fill out the entire profile?

How much do others need to know about me, such as my sexual orientation, if I am in a relationship, or what my interests are? These questions should be filled out from the perspective of how the person wants to represent oneself at a job interview. It is exciting to be a part of others lives through the Facebook, but it is also important to ask what would be the impact when a prospective job hunter or matrimonial search investigator goes through your profile.

How will I decide who my friends will be?

Some may request you to be their online friend. Do you know them through a reliable source? It is not wise to trust someone in the net whom you have not met or at least do not know through someone you can trust. Some of these others whom you want to add as friends may have questionable material on their profiles, such as photos of them drinking underage, what will be the impact on your testimony? What would happen if one uploads an inappropriate photograph or belongs to an inappropriately named Facebook group? What conclusions would one make about the company you keep? 

Should I join any of the online communities/groups?

Some students may ask you to be a part of some of their groups, which might be groups made up for fun. Once again, think about how you would like to represent yourself professionally and what the advantages and disadvantages to joining these groups are.

What can I do to keep myself safe?

Here are some security tips that I recommend every Facebook user consider: check your Facebook privacy default settings and make sure you are comfortable with them. For a first timer who doesn’t understand what all the terms mean, it is better to remain well within the safe zone by adjusting the settings as follows:

Whom do I connect with? Connect only with people you know. Specify: Who can look you up using the email address or phone number you provided? Who can send you friend requests? Who can send you Facebook messages?

Control Your Default Privacy: Limit it to Friends and Not friends of Friends

What's on your mind? Restrict that to Friends

Who can post on your Wall? Make your wall private, meaning for friends only, and set up separate family wall posts, visible by family members only, not all 400 of their "friends." Remember, sharing info with "friends of friends" could expose it to tens of thousands. Check this periodically by viewing your profile while logged out to see if anyone else can see information you want to keep private.

Who can see what others post on your profile? Only Me.

Review posts friends tag you in before they appear on your profile: ON

Who can see posts you've been tagged in on your profile? Close Friends

Review tags friends add to your own posts on Facebook: On

Who sees tag suggestions when photos that look like you are uploaded? No One

Ads, Apps and Websites: Even if you have restricted your information to be seen by friends only, a friend who is using a Facebook app could allow your data to be transferred to a third party without your knowledge. As a new comer it is better that you can turn off all Platform apps. But remember, you will not be able to use any games or apps yourself. Also set limits to the Audience for Past Posts.

Take care of the content that you post: You must assume that everything you post will be available to the general public for the rest of your digital life. Many of us are inadvertently giving away too much information about ourselves, including telling the world when we are not going to be home. Remember: the people you share with can always share your information with others, including apps. Finally, think twice before posting photos that you will regret later. Remember these photos have a way of lasting forever online.
Don't click on strange links, even if they're from friends, and notify the person if you see something suspicious. Don't click on friend requests from unknown persons. If you come across a scam, report it so that it can be taken down. Don’t download any applications you aren’t certain about. When using Facebook from places like hotels and airports, text “otp” to 32665 for a one-time password to your account. 

Conclusion

We are the Facebook Generation and Facebook has changed the way we interact with each other. Facebook has significantly enhanced the quality of our relationships. But if we do not trod with care we may even be inviting trouble for ourselves. We must learn how to conduct ourselves in an appropriate manner and use the marvels of technological advancements for the glory of God. Do you share too much information on Facebook? When was the last time you read through your privacy settings? Next time you log in check out to see if you are well within the safe zone. Happy and Safe Facebooking!